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Christine Maxwell Voted Chairman of the Board
of the Yellow Pages Superhighway
SAUSALITO, Calif. - March 30, 2005 - Yellow Pages Superhighway, CEO and Founder, Esme Taylor announced today that Christine Maxwell was unanimously voted chairman of YPS's board of directors on March 29, 2005, after a special meeting of the majority shareholders. Esme Taylor, will continue in her role as President and Chief Executive Officer. No changes were made to other executive officers; Bonnie Engel, Vice President of Corporate Communications, and Kathy Murrin, Vice President of Operations. The shareholders also agreed to expand the board to allow an additional board member, Eric Thallmayer, to serve on the board of directors. The new board appointments are effective immediately.



Christine Maxwell

Christine is an early pioneer in the Yellow Pages online space. She was the co-founder and creative visionary behind the highly successful MAGELLAN online directory and search engine that was on the home page of Netscape in the early 90's until it was acquired by EXCITE in September 1996. She also created one of the first hard copy Internet yellow pages published by Macmillan in 1994 and 1995.

She is a Member of the Board of Directors of the World Summit Award, (WSA) (http://www.wsis-award.org) for recognition of best practice in eContent and creativity.

She is a Trustee emeritus of the Internet Society (http://www.isoc.org) and of the Santa Fe Institute. (http://www.santafe.edu)

She is a Research Associate at Carnegie Mellon University - West at ISRI: the Institute for Software Research International, School of Computer Science, Carnegie Mellon West, California, USA.

Christine is also the founder & Member of Board of Directors, 2002 - Present, of Chiliad Publishing Inc. (http://www.chiliad.com). Chiliad is a technology company, producing text-mining and inference-based, natural language, knowledge discovery software primarily for 'Homeland Security' and large enterprises.



Esme Taylor

"Christine is exactly the right leader for YPS," said Esme Taylor, "Christine first developed the New Riders Official Internet Yellow Pages, published by Macmillan in 1994. Then she went on to be co- creator of the McKinley Group that developed the database of reviewed sites into Magellan, the first real online search engine and 'Michelin' guide complete with star ratings for the Internet, which was subsequently acquired by Excite."

"Christine has the uncanny ability to find the valuable needle in the haystack and then turn that business into a highly successful enterprise. Constantly thinking outside the proverbial box. Christine has a strong track record in innovation with an international access at the highest levels in businesses around the world . An experienced nternational business person, Christine is the right person at just the right time to help YPS achieve its global potential.


Bonnie Engel

"One of the greatest skills Christine has is the ability to hone in on the important issues in any given situation," said Bonnie Engel, Vice President of Corporate Communications, has served on the board of the YPS since 1997. Bonnie was also appointed to the the new Telecommunications Commission on by Mayor Willie Brown in 1997 as one of the founding commissioners.A long-time civic activist in the 1970s and early '80s, she fought for city funding to expand the use and

effectiveness of the Public, Education and Government Assess channels on cable television.In 1974-5, Ms. Engel was the administrator for the San Francisco Cable Task Force, a citizen's group appointed by the Board of Supervisors to review the cable TV franchise to make it conform with the FCC rules of 1972. She wrote the 220-page report to the Mayor and Supervisors that resulted from the Task Force committees' work. In 1982, she was appointed to the Board of Supervisors' Telecommunications Policy Committee and served as president of the committee in 1984 and 1985.The Road Ahead for the Yellow Pages Superhighway Esme launched the YPS in 1994 with less than $10,000 and a Mac computer, yet she managed, with one innovation after another, to keep her small company afloat through the dot-boom and dot-bust era, and eventually to arrive at the present where her valuable patents will be a disruptive force in the failed Internet Yellow Page industry. The YPSH offereing has the capacity to significantly affect the online Yellow Pages industry. Now, with Christine Maxwell at the helm the YPS is confident Christine has the connections, knowledge and experience to enhance the company's value with powerful assets of her own, and to match the YPS and its valuable patents with the most suitable company that can promote it to its highest potential.


Kathy Murrin
"Christine Maxwell is indeed a recognized yellow page industry expert and the ideal addition to our team", said Kathy Murrin Vice President of Operations with over twenty years experienced and has built a solid reputation in strategic project management in technology and other related industries.
The Road Ahead for the Yellow Pages Superhighway, Now, with Christine Maxwell at the helm the YPS is confident Christine has the connections, knowledge and experience to enhance the company's value with powerful assets of her own, and to match the YPS and its valuable patents with the most suitable company that can promote it to its highest potential.
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